Visibility is all in the digital world and as a local business, the distinction between being found and forgotten is visibility. Where SEO makes your brand visible in search results, social media fosters community, credibility, and genuine connections.
The combination of these two forces enables a great engine of growth that propels both traffic and trust.
We should discuss how a combination of social media and SEO would allow local companies to take over their local markets and establish their authority online that lasts.
Social Signals Enhance the Visibility of Search
Social signals such as likes, shares, comment likes and so on are not evaluated by search engine such as Google as direct ranking factors, however, the indirect effect cannot be underestimated.
The more you post on social media, the better you are seen. Such exposure gets back links, grows brand searches and organic traffic, all important ranking factors.
E.g. a small restaurant that shares videos behind-the-scenes or customer reviews on Instagram can get shares and local mentions. In the long run, these cues make Google know that the brand is reliable and local in search.
Pro tip: You can use the same branding in all profile bio and provide the link to your site to enhance the SEO relationship.
Regular NAP Information Establishes Local Authority
In local SEO, it is important that it is accurate. Id: Your Name, Address and Phone Number (NAP) should be the same in all the online platforms such as Facebook, LinkedIn, Yelp and Google Business Profile.
A consistent NAP will mean that search engines are sure to identify your business with your locality, which is enhanced in map searches and other near me searches.
Fix it:
- Check your postings and social accounts on a regular basis.
- Make sure that your NAP information is duplicated across all platforms.
- Apply markup data structures on your site to facilitate conformity.
Local Engagement and Backlinks are created by Social Media
Backlinks are also earned best, and social media is among the most efficient methods of making it happen. As you produce valuable, localized content (such as event updates, guides, and features of the community), you attract local audiences and publications that might leave links to your site.
An agency that specializes in content marketing through digital marketing will be useful in creating posts that are engaging and lead to natural backlinks with local trusted sources.
Example:
A real estate company would place an entry in its blog and title it as Top 5 Neighborhoods in [City] and then promote it through the social media. It can be picked by local blogs or news sources – one post can become several good backlinks.
Business Profile + Local Social = Social Google SEO Power
Consider your Google Business Profile (GBP) as your local SEO base – and your social media as the booster.
Through regular updates, promotions, and customer reviews, you will be able to keep your online presence active and relevant and, as such, Google will recognize it by granting you a higher local presence.
Connecting your GBP posts with social media campaigns makes your business remain front and centre of mind and creates authority at a number of different touchpoints.
Pro tip:
- Post your recent blogs, announcements and pictures on GBP and other social media.
- Get the followers to post Google reviews – it is gold in terms of local SEO.
Increasing Brands Searches with Social Media
Direct search of your business name signifies credibility and relatability to Google by your customers. Banded search volume can be increased enormously by social media campaigns, particularly those which enhance brand recognition.
It means that even small companies may play with large ones by gaining recognition online by telling interesting and regular stories.
How to do it right:
- Post real posts regarding your customers, employees or community engagement.
- Use the hashtags which are associated with your niche or city (DallasCoffee, #MiamiSEO).
- Use small paid campaigns on social media to increase the coverage in your locality.
Transforming The Followers To Visitors of the Web Site
Social media is a discovery platform but conversions take place on your website. Any post has to slightly direct your audience to action, such as requesting them to visit your site, or register an online newsletter or a service.
Combine your search engine and social efforts by making sure that your posts are connected to landing pages that are optimized. This maintains the circulation of traffic between the two ecosystems, and sustains information that promotes your ranking signals.
In case you do not know how to tie these together, a digital marketing agency can assist you in balancing your content marketing offering, your search engine optimization programs, and your social interactions to achieve optimal ROI.
The Human Side of SEO
Ultimately, the algorithms created by Google are created to favor useful and trustful content- and that is what good social media offers. Through establishing real connections with your audience, you establish communications of authenticity and authority that the search engines cannot overlook.
The integration of the structure of the SEO with the storytelling capabilities of the social media is what converts the local presence into the lasting loyalty.
Final Thoughts
Using social media with SEO, local businesses get a competitive advantage. In addition to ranking higher, you are entering the conversation, community, and culture of your area.
Your business can invest in both channels by strategically investing in them:
- Increase search visibility
- Build community trust
- Generate qualified leads on a regular basis.
And, with professional content marketing services and an established digital marketing agency on your side, each post, page, and even profile can be made to cooperate and grow your local brand online.
